Theo Gray

Brief: create an interactive website to sync with the brilliant visuals, playful mood and entire content of the Mad Science book of scientific experiments. Optimize the site to sell the book, magazine subscriptions and related merchandise. Work completely independently without guidance. And deliver the lot within 28 days.

Solution: we replicated the exact visual style and complete structure of the book, including dedicated navigation for each chapter, and one- click access to each experiment. We embedded You-Tube videos of actual experiments, featured hi-res photo galleries to harness Google Images, and tweaked the body text to bait all major search engines. And we came in 48 hours ahead of schedule.

Result: I am incredibly pleased with the site, and so is the book designer. It is just marvelous to find such a wonderful product after my complete neglect for a month! (Theo Gray)

Visit Website: www.graysci.com